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MarketingBeginner
Digital Marketing for Small Business
Facebook, Instagram and WhatsApp marketing that actually brings customers to an Afghan shop, service or online store.
4h 20m · 16 lessons
Dari & Pashto
Course Overview
A practical marketing course for the businesses that exist here: a fabric shop, a tailoring service, a small bakery, a tutoring centre. You will build a content plan, write posts that get replies, set up a WhatsApp catalogue and run your first paid advertisement with a budget as small as 500 AFN.
What you will be able to do
- Write posts and captions that bring in customers
- Shoot good product photos with a phone
- Set up a WhatsApp Business catalogue and auto-replies
- Run and measure a small paid ad campaign
Curriculum
4 sections · 16 lessons · 4h 20m
- 1. Finding your real customerFree preview12 min
- 2. Choosing the right platform19 min
- 3. Setting up a business profile properly16 min
- 4. What to post in your first week21 min
- 1. Product photography with a phoneFree preview14 min
- 2. Writing captions in Dari and Pashto17 min
- 3. A content calendar you can actually follow20 min
- 4. Reels and short video13 min
- 1. WhatsApp Business setupFree preview18 min
- 2. Building a catalogue15 min
- 3. Replying in a way that closes a sale12 min
- 4. Handling delivery and payment19 min
- 1. Your first 500 AFN campaignFree preview16 min
- 2. Targeting by city and interest21 min
- 3. Reading the results14 min
- 4. Scaling what works13 min
Requirements
- A smartphone with Facebook, Instagram and WhatsApp installed.
- A business or business idea to work on through the course.
- No marketing experience needed.
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